The Importance of Photography when Selling Art

Artsper's top tips

You’re 5 times more likely to sell a work if you include several photos of it. This is why Artsper asks for not only a photo of the work itself, but also close-up of any signatures, and a picture of the piece on display. Purchasing art is a highly personal experience, and it requires buyers to reflect on the piece from every possible angle. The ability to visualise artwork in your home or office is not only useful for your potential customer, but also reassuring. Purchasing artwork, especially online, opens customers to a huge catalogue of potential pieces, therefore it is vital you provide relevant and inspiring photos of your work.

1. Capture the buyer's attention

The first photo should be a clear and high-definition image of the work. This allows the buyer to experience the work in its entirety, and ensure that the overall aesthetic of the piece is to their taste.

2. Hone in on the details

A close-up permits the buyer to see any markings or signatures on the work. Many collectors in particular, are keen to verify works they purchase contain signatures; therefore allowing a detailed inspection from the comfort of their home!

3. Imagine the work from every angle

A photograph of the work from an angle provides the buyer with information regarding the piece’s depth. It allows the buyer to establish how much (or little), the work will protrude from the wall or desired support.

4. Home is where the art is

A photograph of the work on display helps the buyer visualise the work in their home or office. Clean Scandinavian minimalism, enchanting Moroccan pastels or the rustic olive tones of a Tuscan kitchen; artwork can transform even the most inspiring interiors.

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