Navigating the digital world and the internet isn't always easy. There's such a huge wealth of advice about what to do or what not to do that sometimes it's hard to know what's truly important. To make your life simpler, here are 9 things that you should keep in mind for your online communication.
Add content consistently
More content is constantly being added online. If you’re not regularly adding content on your website, social media etc you’ll easily get lost in the mass and your search engine ranking might suffer (read this article to learn more about search engine optimisation). Even on Artsper, we recommend that you add new artworks at least once a month to in order to maximise your visibility on our platform. That being said, don’t focus on quantity at the expense of quality!
Even if many things can be done quickly and easily on the internet you should still very carefully plan you online content. By creating an action plan with clear objectives you’ll be able to implement specific and concrete actions that will contribute more fully to your overall strategy.
Transparency and honesty are the basis of all good relations between a company and its community. Avoid lying or hiding certain information from your subscribers and visitors as this can quickly lead to a bad reputation. To learn more, read our article on transparency in the online art market.
Use quality images
Your images are absolutely key and you mustn’t forget it! We live in an increasingly visual world and users expect to see very high quality images. Pixelated, badly framed or blurry images won’t inspire much confidence and poor quality images can encourage collectors to look elsewhere.
Always keep your information up to date
The Internet is your window onto the world and on a vast network of collectors. Make sure all your information is up to date. If a customer comes across a wrong phone number or an address that no longer exists, your reputation could be damaged.
Data is your friend! Through social media and tools like Google Analytics you have access to a wide variety of information about the people who are interested in your gallery and your artists. Use the numbers to try to better understand your collectors (their age, location, interests etc.). You can then adapt your content to suit their needs.
Stay up to date on the latest trends
The Internet and the digital world are constantly evolving and it’s important to keep abreast of the latest news and trends. To stay in the loop simply subscribe to newsletters from sites such as The Content Marketing Institute or simply visit the websites from time to time to stay informed.
Communicate with your followers
The Internet is tool for sharing, so it is important to have two-way communication that relies on interactions and conversation with your collectors, especially on social media! You must focus on sharing interesting content and listening to your subscribers and avoid frequent promotional messages that will quickly be considered uninteresting.
Encourage people to share
Your community is a great asset and you need to know how to use it. Encourage your subscribers and followers to share your posts on social media and forward your newsletters to their friends. You won’t see overnight results, but there’s no harm in adding a few words to encourage sharing and it would be a shame to miss out on the opportunity.